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6 things to do in content marketing in 2026

In 2025, I had the opportunity to work with several amazing B2B brands like Sweav, Amrop and Breadstone and learn a lot along the way. Through sharing +150 pieces of content, a few patterns kept coming up. Therefore, I would like to share 6 lessons that might be helpful for you if you’re working in B2B marketing. 6 things to do in content marketing in 2026 1. Focus on the benefits you offer People generally don’t want your product or service, they rather want the outcome. And

Jan 102 min read

Interim chief brand and marketing officer

From March 2025 to September 2025 I got the opportunity to support Navoniq as Interim chief brand & marketing officer to support with its launch.

Nov 23, 20252 min read

Personal branding workshop at DHL - Empower yourself

Over 80 Young DHL-people actively engaged in the Empower Yourself workshop to boost their personal brand and self-positioning. Thanks to the DHL team for the opportunity and collaboration!

Nov 23, 20251 min read

This changed everything for me: stepping into the arena

This article is about "stepping into the arena" if you build your personal brand.Because personal branding starts with the decision to step forward. To stop hiding. To own your voice, your values, your vision.

Aug 2, 20252 min read

Combining personal branding and marketing: the key to sustainable success

In today’s world, where everyone is constantly communicating and sharing, a strong personal brand isn’t a luxury, it’s essential. Whether you’re an entrepreneur, freelancer, or employee, how you position yourself determines how others perceive, trust, and engage with you. But how do you connect a clear, authentic identity to a marketing strategy that delivers results? In this article, you’ll discover how personal branding and marketing strategy go hand in hand, and how you c

Jul 7, 20253 min read