Marketing

In 2025, I had the opportunity to work with several amazing B2B brands like Sweav, Amrop and Breadstone and learn a lot along the way. Through sharing +150 pieces of content, a few patterns kept coming up. Therefore, I would like to share 6 lessons that might be helpful for you if you’re working in B2B marketing. 6 things to do in content marketing in 2026 1. Focus on the benefits you offer People generally don’t want your product or service, they rather want the outcome. And

From March 2025 to September 2025 I got the opportunity to support Navoniq as Interim chief brand & marketing officer to support with its launch.

In today’s world, where everyone is constantly communicating and sharing, a strong personal brand isn’t a luxury, it’s essential. Whether you’re an entrepreneur, freelancer, or employee, how you position yourself determines how others perceive, trust, and engage with you. But how do you connect a clear, authentic identity to a marketing strategy that delivers results? In this article, you’ll discover how personal branding and marketing strategy go hand in hand, and how you c

Celebrating my 1-year project anniversary as interim head of marketing at Amrop Nederland, responsible for the digital and content marketing.

From December 2023 to February 2025 I supported Sweav as the interim Head of Marketing. Click to read more about my work and responsibilities.

Bag at You used to be my personal blog, offering readers inspiration and insights into my experiences and personal style.