Marketing

Marketing that moves people & your business forward. Good marketing isn't about being everywhere. It's about being in the right place, with the right message, at the right time. Here you'll find practical tips, fresh perspectives, and actionable strategies.

Why color is one of the most powerful tools in personal branding & marketing

Did you know color shapes first impressions in under a second? Here's how to use color strategically in your personal branding and marketing.

5 days ago3 min read

6 things to do in content marketing in 2026

In 2025, I had the opportunity to work with several amazing B2B brands like Sweav, Amrop and Breadstone and learn a lot along the way. Through sharing +150 pieces of content, a few patterns kept coming up. Therefore, I would like to share 6 lessons that might be helpful for you if you’re working in B2B marketing. 6 things to do in content marketing in 2026 1. Focus on the benefits you offer People generally don’t want your product or service, they rather want the outcome. And

Jan 102 min read

Interim chief brand and marketing officer for Navoniq

From March 2025 to September 2025 I got the opportunity to support Navoniq as Interim chief brand & marketing officer to support with its launch.

Nov 23, 20252 min read

Combining personal branding and marketing: the key to sustainable success

In today’s world, where everyone is constantly communicating and sharing, a strong personal brand isn’t a luxury, it’s essential. Whether you’re an entrepreneur, freelancer, or employee, how you position yourself determines how others perceive, trust, and engage with you. But how do you connect a clear, authentic identity to a marketing strategy that delivers results? In this article, you’ll discover how personal branding and marketing strategy go hand in hand, and how you c

Jul 7, 20253 min read