Project: Interim head of marketing at Sweav

From December 2023 to February 2025 I supported Sweav as the interim Head of Marketing. Sweav is an Amsterdam-based community of 300+ independent strategy consultants and M&A professionals. 

I was responsible for Sweav's digital and content marketing, working closely with the founders. I thoroughly enjoyed the blend of strategic planning and creative content creation.

 My work included:

• Email marketing campaigns,

• LinkedIn while doubling the amount followers,

• Website SEO

• Copywriting, like

• ".The power of personal branding for independent professionals"

• "M&A deals with freelancers"

• "Starting a private equity firm from scratch"

• Events planning such as the

• Private equity dinner at Hoogtij, and

• Strategy and M&A director dinner at Baut.

Review as an interim head of marketing

Joeri Schouten, co-founder Sweav mentions: "I can very much recommend working with Susanne in the area of marketing & content creation and management. She combines the skills of being able to thing strategically, plan/manage and execute / create content and marketing initiatives. Most people only combine (at best) two of these skills. She proved to be of invaluable in getting all of Sweav’s marketing efforts of the ground and continuously optimize / professionalize during the start-/scale-up phase of our company.