Personal branding bootcamp and masterclass

Susanne Bavinck - Bender
May 16
2 min read

Strong client relationships are based on trust. Once professionals establish trust in the market, they can become the most important ambassadors of a firm. Because potential clients are more likely to reach out to professionals they know, seem accessible and shown the right experience and expertise.

The people in your teams can serve as secret weapons for business development and recruitment. When they have a strong personal brand, firms can increase its reach and visibility, resulting in attracting more ideal clients and employees.

Strong personal branding of the people in your team is a strategic imperative. In today's competitive market, it’s essential that they:

build credibility and trust in the market,
become the go-to expert in a specific niche,
stand out from their competition,
are top of mind,
justify premium pricing, and
build their network, also to increase the chance of referrals.

Therefore, I designed a personal branding bootcamp and masterclass to empower, inspire and activate talented professionals to strengthen their personal brand.

The personal branding bootcamp and masterclass

Personal branding bootcamp

During this one hour, interactive session, my goal is to help your team stand out in the market by building personal brands that reflect their strengths and support your firm’s goals.

Your team will:

Define the basis for their personal brand DNA (expertise, values, market and product), and how it aligns with your firm.
Proven visibility techniques: learn practical, authentic storytelling and LinkedIn strategies that build credibility and recognition.
Stronger relationship building skills and master networking.

Your team will be inspired, aligned and ready to make a stronger impact both online and in person. The bootcamp is priced at € 499 ex VAT, max. 20 persons.

Personal branding masterclass

In this masterclass we will dive into the ins and outs of personal branding based on the personal branding workbook. In half a day, we will follow this program:

30 min - introduction about personal branding, a few success stories and the importance of personal branding for both the professional as the firm.
30 min - personal brand-DNA by defining the unique expertise, values, market and product of the individual professionals and how this connects to the values of the firm.
30 min - breakout session to find out what it is that holds them back to position themselves as an expert and how we can overcome these barriers.
15 min - break and reflection.
45 min - LinkedIn:
- Short introduction why this platform is so valuable.
- Tips to create content and usage of AI - do’s and don'ts.
- The basics of the algorithm.
- Practical tips to position themselves and the firm in the market.
30 min - interactive session in which we take specific steps to:
- Update the individual online profiles,
- Set up a personal branding plan and planning, and
- Create a LinkedIn post.